7 Day Vegan has been lovingly created by Viva!’s Vegan Recipe Club, a team of foodies passionate about creating awesome vegan dishes.  Our daily emails show you how incredibly easy and delicious vegan food can be.



The brains of the outfit! You’ll find her in the kitchen whipping up a culinary storm, collaborating with other vegan chefs or writing articles on the latest vegan food innovations.


Keeping an eye on all things social, Dani is the whizz behind Vegan Recipe Club’s awesome social media.

Dani Lawton

Siobhan Dolan


Working collaboratively with businesses, journalists and wider media to help Vegan Recipe Club reach the masses, Siobhan is our super-duper PR Manager!


Who we are

7 Day Vegan is part of Viva!. We are the UK’s leading vegan campaigning charity and specialise in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

Our work is split into four sections –

Viva! Animals

Viva! Animals launches dynamic campaigns to expose factory farming – an industry which has taken over meat, dairy and egg production. Their endless suffering is kept out of sight behind closed doors and so it falls to Viva! to expose the truth. We film and photograph the conditions on factory farms to show the public how animals really live and urge them to choose vegan.

More from Viva!


Viva! Planet

Viva! Planet highlights how livestock farming is destroying our planet. Animal agriculture is at the heart of almost every huge environmental catastrophe, including the climate crisis. We present the latest scientific research in our headline report Envirocidal and actively campaign on environmental issues as part of our huge Vegan Now campaign. We encourage people to move towards less resource-intensive diets by choosing vegan.

More from Viva!


Viva! Health

Viva! Health is on-hand to support people on their journey into veganism. We take the latest scientific papers and make them accessible for everyone, creating fact sheets and combating misinformation about health and nutrition. In our landmark Incredible Vegan Health Report, and many campaigns – from diabetes to obesity – we provide all the evidence as to why a vegan diet keeps people healthier, living longer and protected against degenerative diseases.

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Viva! Lifestyle

Viva! Lifestyle shows how  easy it is to go vegan. From our Vegan Recipe Club, 7 Day and 30 Day Vegan packed with delicious tried and tested recipes – to the Viva! Shop with vegan fashion and food, it has everything you need to make the switch to vegan. We also produce a wide array of materials to help people go vegan – sending out thousands of Vegan Super Packs (see bottom of this page for your free copy!), guides and leaflets.

More from Viva!


The world is changing and Viva! is leading the vegan revolution!